Category Archives: mentalism

Study identifies the brain cells which regulate the Pavlovian response.


In his famous experiment, Ivan Pavlov rang a bell each time he fed his dogs. Soon, the dogs began drooling in anticipation when they heard the bell, even before food appeared.  This response process is known as Pavlovian conditioning, and refers to a learning procedure in which a biological stimulus, for instance food, is paired with a previously neutral stimulus,

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